Client:
India Today

Industry:
Media - Print

Developed By:
Grey Worldwide, Delhi

Showcase Description:
A print campaign for India Today's lifestyle magazine called 'Spice'. The purpose was to generate interest among the well-heeled, whose social image is largely driven by the big brands they buy and display.

Showcase Challenge:
The objective of the campaign was to position 'Spice' as a highly sophisticated and desirable magazine for discerning individuals, who place a premium on anything and everything that enhances their lifestyle / image.

Credits:

Art
Timsy Gupta

Copy
Vijay Simha